Features
Better Formulas Drive Beta Fuel Popularity
~ Sponsored Content ~ Science in Sport’s newest nutrition range, its Beta Fuel Dual Source Energy Gel, had a perfect launch when multiple Grand Tour winner Chris Froome used it to fuel his memorable 80km solo breakaway victory in the 2018 Giro d’ Italia. SiS was supplying Team Sky (now Ineos Grenadiers) with the product…
Lofty Standards Driven by Performance Not Fashion
~ Sponsored Content ~ Italian apparel and protective clothing brand Alpinestars is focused purely on what makes riders faster and safer. It works hand-in-hand with many of the world’s fastest athletes in a ‘race on Sunday, innovate on Monday’ approach to develop the best apparel and safety equipment for riders of all abilities. Emboldened by…
Maxima Track Record Gets Premium Partners Along for the Ride
~ Sponsored Content ~ Actions speak much louder than words and a host of Supercross Championships says a thing or two about Maxima and its expertise in lubrication. Its incredible track record doesn’t stop with its successful association with Factory Kawasaki. Maxima has developed a host of bicycle products to offer factory-level performance to any…
New Champions for Saving Money, Time and Waste
~ Sponsored Content ~ Champions Choice is giving bicycle workshops a more cost–efficient and eco-friendly option for tyre sealants. The new inhouse brand by Newcastle-based distributor Lusty Industries is not only unrivalled for price, it also offers high performance courtesy of its Infinite-Ride formulation and has been engineered and produced entirely in Australia. Lusty Industries…
Letter From America – Economic Headwinds Bring Dour Outlook for 2023
Sante Fe, US As the year winds down, looking toward 2023 is a daunting task whether as a manufacturer, supplier or retailer. So let’s take a stab at some prognostications and sort out the macro-economic headwinds and the downdrafts wafting through retail. Nonetheless, now is the time to rewrite and rethink forecasts for next year.…
Instant Recognition is Key to Flock Success
~ Sponsored Content ~ A trail blazing new bicycle taillight developed in Australia is helping motorists more quickly recognise cyclists at night … and many riders and retailers are swiftly recognising why that’s a great development. The Flock Light, developed by Melbourne company Flock Project, is the world’s first ‘bio-motion’ rear bike light, directing light…
Evamos Big on Adventure, Small in Stature and Price
~ Sponsored Content ~ Newcastle company Tribe Bikes has made high quality cargo bikes an option for more families by releasing its new Evamos Longtail. The Evamos frame, drive train and componentry are comparable to many high-end imported cargo bikes, but with a price tag thousands of dollars cheaper. “No longer are bike shops having…
Reynolds – Reputation & All-Road Reliability
~ Sponsored Content ~ With 70 years of experience in carbon manufacturing as well as good exposure through OEM spec and elite rider sponsorship, Reynolds is stacked with credibility when it comes to composite wheels. BikeSportz is the official Australian distributor and they hold good stock across the board; from their wide-trail MTB wheels to…
Raising the Dirt on Campagnolo’s Purist Reputation
~ Sponsored Content ~ Few brands conjure notions of road cycling purist quite like Campagnolo. However, its reputation for quality and prestige is expanding beyond tarmac aficionados, with the company releasing its first gravel wheels and group set. The Ekar group set, named after a climb close to Campagnolo’s headquarters in Italy, has burst onto…
Hope Quality, Maximum Value
~ Sponsored Content ~ When it comes to MTB components, you’ll be hard pressed to find a name with better brand credibility than Hope. What may come as a surprise is the competitive pricing that’s offered within the Hope range; something that’s demonstrated perfectly by their Fortus wheels. These tubeless compatible wheels are machine built…